Inside Ivy Casino’s UK Launch: An Exclusive Interview With Mark Good

_{Mark Good talks the vision behind Ivy Casino, a new UK gaming platform. (Image: Courtesy of Mark Good)}

Ivy Casino has officially launched in the UK, with the new online casino offering UK players a diverse selection of top-tier games, including exclusive titles from leading providers. 

Ivy Casino has been developed by Mark Good and the talented team at Fortuna Gaming, with the objective of providing customers with a “luxury gaming experience.”

Speaking on the launch of Ivy Casino, Mark Good, Chief Commercial Officer at Fortuna Gaming, described Ivy Casino as “a premium online gaming destination that delivers a refined, luxury-focused experience for UK players, featuring an elegant design, innovative technology and a diverse selection of top-tier games.” 

Mark said, “The launch of Ivy Casino stands out because it’s not just another online casino entering the UK market—it’s a brand meticulously crafted from the ground up to deliver a luxury gaming experience. Unlike many competitors, Ivy Casino operates on a state-of-the-art, purpose-built technology stack, offering exceptional speed, scalability and user experience. 

"What’s more, the brand’s design and strategy have been informed by over a decade of experience in successfully managing other online casinos in the highly competitive UK market.” 

We caught up with Mark and asked him some questions about this new offering for players in the UK. 

What was the inspiration behind the concept of Ivy Casino, and how does its focus on a luxury gaming experience set it apart from other options in the market?

"The concept for Ivy Casino was born from the idea that UK players are looking for more than just another casino—they’re looking for a premium, trusted experience. We saw a gap in the market for a brand that combines a luxury feel with seamless gameplay, offering quality over quantity. 

"The 'luxury' aspect doesn’t just mean aesthetics; it is about delivering a player-first experience with fast withdrawals, good customer support and a curated selection of top-tier games. We want players to feel that they’re part of something exclusive, where trust and quality are at the core of what we do."

How does Ivy Casino differentiate itself from other online casinos in the UK market?  

"Ivy Casino stands out by delivering a premium, trustworthy experience from start to finish. The focus is on quality over quantity—offering a curated selection of top-tier games, fast withdrawals and efficient customer service that genuinely engages players. 

"Ivy Casino is also built on a modern, purpose-built technology stack, which means players get a premium experience across all devices. Unlike some casinos that feel overly generic, Ivy Casino has a clear identity focused on luxury, trust and fairness—and that is resonating well with its players. Ultimately, Ivy Casino is focused on building long-term player relationships by ensuring every touchpoint feels premium and personalised, something that really sets it apart in the highly competitive UK market."

Can you share more about the team behind Ivy Casino and their collective experience in the gaming industry? 

"The Ivy Casino brand was developed by Mark Good and the team at Fortuna Gaming, a Newcastle-based iGaming specialist with eight years of experience managing successful online gaming and betting brands in the UK. 

"The team behind Ivy Casino is made up of seasoned industry professionals with expertise in marketing, compliance, affiliate management, UX/UI design and technology development.

"Personally, I’ve been in the gaming industry for nearly 15 years, having previously been managing director of Rocket 9, a Northeast-based marketing and services agency that was acquired by LeoVegas as part of a £65m deal. That experience, combined with the knowledge of our wider team, has allowed us to apply key learnings from managing other brands to Ivy Casino’s launch and ongoing development. 

"It’s a team that understands what players want, particularly in the highly regulated UK market, and we’re committed to delivering a premium, player-first experience that’s built on trust, reliability and innovation."

What criteria did you use to select the games featured at Ivy Casino? 

"At Ivy Casino, the focus is on quality over quantity. We carefully select games that resonate with UK players, prioritising popular titles from trusted providers alongside fresh releases to keep the experience exciting. 

"One key differentiator for us is our ability to release new games faster than many of our competitors. 

"Players want access to the latest titles as soon as they launch, and our technology stack allows us to integrate new content quickly to meet that demand. 

"We also make sure to offer a diverse range of game types, from slots to table games and live casino, ensuring that every player finds something they enjoy. Every game we feature is from licensed, reputable providers, with a focus on fairness and responsible gaming. Our goal is to give players a safe, enjoyable and premium experience with top-performing titles they can trust."

Can you elaborate on Ivy Casino's exclusive titles and the partnerships you've formed with game developers like Relax Gaming? 

"While Ivy Casino doesn’t currently have exclusive titles live, we’re excited to share that exclusive games are in development through collaborations with our key suppliers. 

"These exclusive titles will be designed with UK players in mind, featuring themes and gameplay elements that resonate with the audience of Ivy Casino. Partnering with leading game developers gives us the opportunity to offer unique content that will help differentiate Ivy Casino in a highly competitive market."

What types of games can players expect to find? Will there be regular updates to the game library? 

"Players at Ivy Casino can expect a broad selection of games, including popular slots, classic table games like blackjack and roulette, and a rapidly expanding live casino offering. The live casino library will grow significantly over the coming months as we continue to add more providers and game variants, ensuring players have access to a wide variety of live dealer experiences. 

"One of the things we pride ourselves on is keeping the Ivy Casino game library fresh and exciting. We work to release new games faster than many competitors, meaning Ivy Casino players will often find brand-new titles as soon as they go live. Regular updates are a core part of the player-first approach, ensuring there’s always something new to explore at Ivy Casino. 

"We’re also working on plans to collaborate with game developers to bring exclusive games to Ivy Casino in the near future, adding another layer of unique, tailored content for the players."

What specific features of your state-of-the-art technology stack contribute to enhancing user experience on the platform?

"The state-of-the-art technology stack is designed to deliver a seamless, fast and responsive user experience, with several key features that set Ivy Casino apart from competitors. One of the most important aspects is speed and stability. The platform has been built with scalability in mind, ensuring that the site remains reliable and fast, even during peak player activity.

"Players want a smooth, uninterrupted experience, and our tech stack makes that possible. We’ve also integrated flexible payment systems that allow us to offer Ivy Casino players fast withdrawals, which is a key player expectation in today’s market. The platform enables us to process withdrawals quickly and securely, with many players receiving their funds within hours. 

"Another standout feature is our ability to rapidly integrate new games. The tech stack allows us to release new content faster than many other sites, meaning players at Ivy Casino can access the latest games as soon as they’re available. Looking ahead, the platform is built to support personalised player journeys and dynamic content delivery, which are areas we’re actively working on.

"This will allow us to deliver tailored promotions, recommendations and experiences that make players feel valued and engaged every time they log in. Ultimately, the flexibility, speed and scalability of the technology stack are what allow us to consistently enhance the player experience and adapt to changing player preferences in real time."

What are your primary goals for Ivy Casino in its first year of operation?  

"The primary goals for Ivy Casino’s first year are to build trust with players, grow the active user base and establish the brand as a premium, reliable name in the UK market. The focus is on delivering fast payouts, exceptional service and fresh game content.

"We plan to adapt to the preferences of UK players by actively listening to player feedback, tracking trends in gameplay and engagement, and partnering with leading game providers to ensure the Ivy Casino content stays relevant. We’re also focused on improving personalisation, offering faster withdrawals and enhancing responsible gaming tools to meet the evolving expectations of UK players. The goal is to remain flexible and player-first, adapting alongside the market."

What measures are in place to ensure a safe and responsible gaming environment for players and how does Ivy Casino support responsible gambling initiatives? 

"At Ivy Casino, players are provided with comprehensive responsible gaming tools, including deposit limits, time-out options and self-exclusion features. 

"Regular account reviews are also conducted to ensure player safety and promote safer gambling practices, fully adhering to UK Gambling Commission guidelines. 

"Ivy Casino supports responsible gambling through proactive player protection tools, partnerships with support organisations and by promoting safe gaming practices in line with UK Gambling Commission regulations."

Can you provide details about the Welcome Offer and any upcoming promotions for new players? What types of loyalty rewards or incentives do you have planned to keep players engaged long-term? 

New players at Ivy Casino can claim a 100% deposit match up to £100 as part of the Welcome Offer. There are also seasonal promotions, Drops & Wins, cash drops and free spins offer, with more exciting deals and player rewards planned to keep things fresh and engaging. Players can find all current offers on the Promotions page.  

The focus is on introducing rewards that offer real value to players, including cash drops, exclusive bonuses and personalised promotions based on gameplay. The goal is to reward long-term engagement with meaningful incentives that enhance the overall experience at Ivy Casino.  

Is there a particular type of player experience that you prioritize based on user feedback from the market? What has been the initial response from players and the gaming community regarding Ivy Casino’s launch? 

"We actively gather player feedback through customer support interactions, Trustpilot reviews and surveys. The goal is to listen closely to player suggestions and continuously improve the experience, from game selection to withdrawal processes, ensuring Ivy Casino remains player-focused and responsive to its users' needs.  

"A fast and trustworthy experience, based on user feedback. Quick withdrawals, reliable gameplay and clear communication are key areas that we believe players value most, and we ensure these remain central to Ivy Casino’s offering.  

"The initial response has been overwhelmingly positive. Many players have praised our fast withdrawals, great game selection and responsive customer support. The gaming community has also recognised Ivy Casino’s premium positioning and our commitment to delivering a high-quality experience in the competitive UK market. It’s been a strong start, and we’re excited to build on this momentum."