BetMGM launches North America's first brand-led Wheel of Fortune online casino, expanding from New Jersey to Ontario. (Image: Parmorama/Alamy/Casinos.com)
BetMGM made history in March 2023 by launching the Wheel of Fortune online casino in New Jersey, marking it as the first brand-led online casino in North America.
Second Launch Follows on From Successful Debut in New Jersey
Following its successful debut in New Jersey, BetMGM expanded the Wheel of Fortune at the BetMGM Ontario through a partnership with Sony Pictures Television and International Game Technology (IGT).
BetMGM strategically launched this casino to leverage the widespread recognition and appeal of the Wheel of Fortune brand, a beloved American game show.
The iconic show is in its 41st season and is one of the highest-rated syndicated game shows. The audience reach is estimated to be around 21.5 million unique viewers each week, with an average of 9.1 million nightly viewers.
Online Casino Boasts Over 1,600 Games
The Wheel of Fortune online casino boasts a robust lineup of over 1,600 games, which includes a variety of slots, progressive jackpots, and table games.
Among its many offerings are several fan-favourite Wheel of Fortune-themed slot titles created by IGT, such as the BetMGM Wheel of Fortune Triple Extreme Spin, Wheel of Fortune Elegant Emeralds, and Wheel of Fortune Megaways.
This platform is accessible on iOS and Android devices and on desktop.
Company Expanding Footprint in North America
As BetMGM focuses on expanding its footprint in the North American market, the brand-led nature of the Wheel of Fortune online casino exemplifies its commitment to innovative gaming experiences.
With a market share of 13% in both the US and Ontario for iGaming and sports betting—alongside a commendable 22% share of the US iGaming sector—BetMGM continues to invest in customer acquisition strategies and new offerings to drive further growth.
Note: Check out the best online casino Ontario has to offer.
Meet The Author
News WriterMost of my career was spent in teaching including at one of the UK’s top private schools. I left London in 2000 and set up home in Wales raising four beautiful children. I enrolled at University where I studied Photography and film and gained a Degree and subsequently a Masters Degree. In 2014 I helped launch a new local newspaper and managed to get front and back page as well as 6 filler pages on a weekly basis. I saw that journalism was changing and was a pioneer of hyperlocal news in Wales. In 2017 I started one of the first 24/7 free independent news sites for Wales. Having taken that to a successful business model I was keen for a new challenge. Joining the company is exciting for me especially as it is a new role in Europe. I am keen to establish myself and help others to do the same.
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