iGaming Landscape Booming in North America as DraftKings Announces Expansion
North America’s booming iGaming landscape has seen the addition of a significant expansion by way of DraftKings, on the short list for North America’s best online casino and sportsbook operators.
The company has announced that it has gone live with EveryMatrix content in the Ontario online casino market, marking a milestone in the ongoing growth of both companies.
More Choice of Casino Games for Players
The DraftKings Ontario customer base will be introduced to a great selection of casino games via EveryMatrix’s SlotMatrix platform, which can be seamlessly integrated content from their in-house studios along with titles from Armadillo Studios.
Ontario is not the first North American jurisdiction to experience what DraftKings and EveryMatrix have to offer. There was a successful launch in New Jersey in 2023. This latest agreement is just one of several that have been agreed upon with Tier-1 operators.
President Thrilled to Announce Partnership
Erik Nyman, President of EveryMatrix Americas, expressed his enthusiasm for the partnership’s extension into Canada: “EveryMatrix is thrilled to expand our partnership with DraftKings into Canada and the largest province, Ontario."
“This means we now reach half of the country’s population and marks yet another important milestone for the company. DraftKings is one of the largest iGaming and sportsbook operators in North America, and we are one step closer to full market penetration with them.” added Nyman.
Opportunities for Affiliates in Canada
There are opportunities for affiliates to take advantage of this expanding market, which offers a great platform for Canadian players. There are opportunities for operators to promote top-tier gaming experiences, which could boost conversions and player engagement.
The continued expansion of EveryMatrix in North America has seen them establish themselves with licenses in New Jersey, Michigan, and now Ontario. The company is a leading partner for affiliates and is committed to delivering scalable and compliant iGaming solutions with a focus on safer gambling and player protection.
Meet The Author
News WriterMost of my career was spent in teaching including at one of the UK’s top private schools. I left London in 2000 and set up home in Wales raising four beautiful children. I enrolled at University where I studied Photography and film and gained a Degree and subsequently a Masters Degree. In 2014 I helped launch a new local newspaper and managed to get front and back page as well as 6 filler pages on a weekly basis. I saw that journalism was changing and was a pioneer of hyperlocal news in Wales. In 2017 I started one of the first 24/7 free independent news sites for Wales. Having taken that to a successful business model I was keen for a new challenge. Joining the company is exciting for me especially as it is a new role in Europe. I am keen to establish myself and help others to do the same.
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