Swintt: Committed to Tailored iGaming Entertainment

_{Swintt’s commitment to localized iGaming entertainment drives its rapid global expansion. (Image: LinkedIn)}

Well-known online casino games developer Swintt supplies its portfolio of more than 150 titles to iGaming operators in twelve jurisdictions, including the United Kingdom, Latvia, Sweden, Lithuania, and the Netherlands. 

Established in 2019, the firm was also recently licensed by the regulator for the Canadian province of Ontario and is actively seeking to enter new regulated markets such as Switzerland and Italy. 

Casinos.com spoke to the head of business development for Malta-headquartered Swintt, Lars Kollind, about the innovator’s emergence some five years ago, the ongoing popularity of its games portfolio, and its expansion plans for the future.

Your company was established by a team of experienced iGaming professionals that included former Microgaming and NYX Interactive executive David Flynn. Can you tell us how the firm came into being and what some of its early successes were?

"Swintt was founded in May of 2019 by a group who had recognized a gap in the market. While there were many game providers in the industry, few were truly focused on delivering localized content tailored to specific markets. 

"We saw an opportunity to leverage our profound understanding of player preferences across different regions to build a strong and diverse portfolio that would resonate with global audiences.

"This approach helped us to quickly establish ourselves as one of the most exciting emerging slot providers in the industry. Since our launch, we’ve expanded rapidly and have earned a reputation as an award-winning brand that’s now certified in twelve regulated markets with many more to come."

Can you give us an idea as to how fast Swintt initially grew and what you feel were some of the reasons behind this feat?

"Swintt may be a relatively young company, but in just five years, we’ve had a significant impact on the industry. Since our launch, we’ve released over 150 titles and expanded into twelve regulated markets. 

"One of the biggest drivers behind our rapid growth is our dedicated team and our "let's do this" attitude when it comes to getting things done. 

"This commitment, combined with strategic partnerships, has helped us establish a strong presence in the market. By working with a wide network of operators, we’ve been able to maximize the visibility of our games and grow our brand at an incredible pace."

Swintt purchased iGaming content developer Elysium Studios last year and immediately added this enterprise’s collection of cutting-edge slots to its offering. What was behind this acquisition and how has it been received by your many operating partners?

"Elysium Studios is a team of passionate and highly skilled creatives with a strong background in game development. It played a key role in shaping the visual identity of some of Red Tiger’s early hits, like Dragon’s Luck. Over the years, the studio has grown significantly and now develops its own in-house games featuring signature mechanics and engaging bonus features.

"Elysium Studios fits seamlessly within the Swintt family because we share a common vision to deliver entertainment. Modern players expect immersive gameplay, stunning visuals, and innovative features that go beyond traditional slot mechanics. Elysium Studios delivers exactly that."

Your enterprise was certified by the Alcohol and Gaming Commission of Ontario in May and subsequently began offering its many slots to online casino operators in Canada’s most populous province. Why did you take this step and how has it been received?

"Having unveiled ambitious plans to expand into further regulated markets at the start of 2024, Swintt has always been committed to delivering tailor-made gaming experiences that resonate with players in specific markets and expanding into Ontario was a natural next step for us. 

"Canada represents a massive growth opportunity, and with Ontario being the country's most populous province and a key regulated gaming jurisdiction, it was essential for us to establish a presence there. 

"Our recent acquisition of Elysium Studios has further strengthened our portfolio, as its innovative and visually stunning games align perfectly with the preferences of the Canadian audience. This strategic move has allowed us to offer operators in this region an even more diverse and engaging selection of slots."

Are there any other markets Swintt is interested in entering?

"We just received certification to enter the Greek market, which marked a significant milestone for us. The country represents a fantastic growth opportunity, and the certification will further cement our commitment to expanding into key regulatory markets.

_{Dragon’s Luck, the visually stunning slot that became a breakout hit for Red Tiger. (Image: Red Tiger)}

"Swintt is always on the lookout for new markets that align with our offerings and long-term goals. As we continue our global expansion, our next key targets are Italy and Switzerland. These are some of Europe’s most established and well-regulated iGaming markets, and both boast strong demand for classic and modern slot content. 

"However, we’re not stopping with Italy and Switzerland. As we push forward with our ambitious expansion plans for 2025 and beyond, we’ll continue exploring further regulated markets that align with our vision, ensuring that our innovative and high-quality content reaches players around the world.

What are some of the challenges created by operating in multiple markets with different regulatory requirements?

"Keeping up with the constantly changing regulatory requirements of each jurisdiction is a significant challenge when operating in multiple markets. Each market has its own unique rules surrounding compliance, responsible gaming, and technical specifications; a one-size-fits-all strategy simply doesn’t work in today’s industry.

"At Swintt, our compliance and operations teams continuously monitor regulatory changes to ensure our games and platform remain fully compliant. 

"This proactive approach allows us to adapt swiftly to new requirements and uphold the highest standards of player protection."

Are there any significant differences in the game preferences of the jurisdictions in which you are active?

"There are clear differences in player preferences across the various regulated markets in which we operate, and our diverse portfolio allows us to effectively cater to these varying demands.

"For example, in markets like Germany and the Netherlands, players tend to gravitate toward more traditional land-based-style slot experiences. That’s where our SwinttPremium range comes in. These games are designed with a classic aesthetic featuring familiar symbols and straightforward gameplay.

"On the other hand, markets like Sweden, Ontario, and the United Kingdom have a strong appetite for innovation. Players in these regions are looking for something fresh and dynamic, which is why our Elysium Studios range plays such a crucial role. 

"These titles offer cutting-edge mechanics, immersive graphics, and unique gameplay features that appeal to audiences seeking a more modern, interactive experience."

Swintt kicked off the year by gaining 27001: 2022 certification from the International Organization for Standardization (ISO). Why did you seek this certification?

"This certification is considered the gold standard for trust and compliance, making this achievement a major milestone for Swintt. This reinforces our commitment to maintaining the highest operational benchmarks, particularly in the areas of data security, risk management and regulatory compliance.

"With this certification, Swintt is able to demonstrate to operators, regulators, and players that we adhere to globally accepted best practices for safeguarding sensitive information, including player data and financial transactions. 

"Given that ISO 27001:2022 is a must-have certification in many regulated markets, obtaining it has enhanced our reputation and will also help us unlock new business opportunities and expand into additional jurisdictions."

What do you believe is the most transformative technology for changing the future of iGaming entertainment?

"One of the biggest technological advancements currently shaping the future of iGaming is undoubtedly artificial intelligence (AI).

"We’re already seeing its impact across multiple areas of the industry, from game development, where AI is being used to create more personalized and adaptive experiences to the casino side, where operators are leveraging AI-driven data analysis to tailor promotions, enhance customer support and implement more effective responsible gaming measures."