Casino News Roundup on 26.11: The Latest From The Casino & Gambling Industry

Caesars Entertainment proudly announces the launch of its Horseshoe Online Casino brand in New Jersey, marking the platform's entry into its fifth North American jurisdiction, joining Michigan, Pennsylvania, West Virginia, and Ontario. 

Players can enjoy earning reward credits that can be redeemed for exclusive experiences at Caesars properties, such as Caesars Atlantic City and Harrah’s Resort. 

This launch, which went live in early October, is accompanied by exciting promotions for players, including the chance to win real-world experiences at top Caesars destinations, including Horseshoe Las Vegas. 

In corporate news, Bally’s Corporation has received approval from stockholders for its merger agreement with The Queen Casino & Entertainment, which is largely owned by Bally's major stockholder, Standard General. 

This merger is expected to close in the first half of 2025, pending regulatory approvals. As part of the agreement, shares will continue to be traded on the NYSE under a new ticker symbol, BALY.T. 

The European Casino Association (ECA) has initiated the ECA Strategic Supplier Partnership, aimed at enhancing collaboration between the association and key suppliers in the casino sector.

Announced during the recent ECA Casino Industry Forum in Slovenia, this partnership includes founding members such as Novomatic, IGT, Light & Wonder, and Aristocrat. 

The initiative seeks to promote responsible gaming practices, enhance security measures, and facilitate dialogue with European authorities regarding regulatory matters. 

Live! Casino & Hotel Louisiana is gearing up for its grand opening in early 2025 and will hold a job fair on December 5 at the Bossier Civic Centre. 

The recruitment event aims to fill hundreds of positions across various departments, offering attendees direct interactions with hiring managers. 

French Senators recently approved tax hikes on gambling activities, despite prior rejections by MPs. The new tax structure includes a 10% tax on lottery gross gaming revenue and increased rates for various betting activities.

Industry leaders warn that these higher taxes may threaten the financial stability of sports federations and leagues, emphasizing the need for a balanced approach to regulation.

In related news, the French lottery giant FDJ's opposition to the regulation of online casinos raises eyebrows as industry experts analyse its motives. 

Currently, FDJ enjoys a monopoly on certain gaming products, and the potential regulation of online casinos could impact its revenues significantly. 

Australia’s federal government has postponed discussions on potential restrictions on gambling advertising until 2025, despite calls for comprehensive reforms. 

The delay comes amid concerns from TV networks about revenue loss if a blanket ban is implemented. 

In Argentina, the Chamber of Deputies is set to debate a proposal for a federal ban on all gambling advertising and sponsorships. 

Supported by multiple opposition blocs, the bill aims to strengthen protections against gambling-related harm, especially among minors. The outcome of this debate could significantly reshape gambling regulations in the country.