Evoke’s transformation includes a rebranding and enhanced market strategies. (Image: Evoke)
Evoke has announced its Full Year Results (FYR) for 2024. The company, which offers sportsbook, online casino, and other betting services, states they are delivering an outcome for the year slightly ahead of the top end of their January 2025 post-close trading update guidance.
Evoke says these results reflect the positive impact of their efforts to radically transform almost every area of the business, including their casino offerings, resulting in a return to topline growth and a step change in profitability in H2.
In August 2024, Evoke joined other industry companies in releasing their half-year results and their financial outcomes from Euros and the Olympics.
In the first half of 2024, William Hill and its parent company, Evoke (formerly 888), reported a staggering 67% decline in earnings, prompting executives to label the results "disappointing and behind our initial plan."
Key Highlights from the Report
Key highlights from today’s announcement include strong progress against their clear growth strategy and value creation plan launched in March 2024.
The company made a successful rebrand as Evoke in May 2024, unifying their business under one identity and strengthening their "One Company" culture.
Another highlight was a disciplined capital allocation, including the sale of its US B2C business to Hard Rock Digital. Evoke also acquired Winner.ro in Romania in Q4 to create the Group’s fifth core market.
The company has delivered over £30m in cost savings through their optimisation programme, with an additional £15m achieved in H2.
Evoke says they are building a world-class data, intelligent automation, and AI team and have launched new product innovations, including enhanced Bet Builder and Impact Sub features.
There was some strategic repositioning for Mr. Green in Denmark, driving strong growth and market share gains. They also refreshed the William Hill brand identity and proposition, launched ahead of the Cheltenham Festival in March 2025.
Evoke also commenced the roll-out of best-in-class cabinets across the retail estate in Q4, which is now complete.
CEO Delighted with Company’s Transformation
The company’s CEO, Per Widerström, said: “2024 was a pivotal year for Evoke as we launched and implemented our new strategy for success, radically transforming almost every area of the business and moving decisively to create a more sustainable, profitable, and cash-generative company.
“I was delighted to see the results of our transformation start to materialise during the year, with the business returning to revenue growth in Q3 for the first time in almost three years and, in turn, delivering a step change in profitability as a result of our increasingly efficient operating model.
“Whilst a transformation of this scale is never easy, I am pleased with the strong progress we made during the year as we built a winning team and delivered a consistently great customer experience.
“I am very proud of how our teams embraced the major changes implemented during 2024 and would like to thank all my colleagues for their continued skill and commitment.”
Read the full FY 2024 report.
Meet The Author
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News WriterMost of my career was spent in teaching including at one of the UK’s top private schools. I left London in 2000 and set up home in Wales raising four beautiful children. I enrolled at University where I studied Photography and film and gained a Degree and subsequently a Masters Degree. In 2014 I helped launch a new local newspaper and managed to get front and back page as well as 6 filler pages on a weekly basis. I saw that journalism was changing and was a pioneer of hyperlocal news in Wales. In 2017 I started one of the first 24/7 free independent news sites for Wales. Having taken that to a successful business model I was keen for a new challenge. Joining the company is exciting for me especially as it is a new role in Europe. I am keen to establish myself and help others to do the same.
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