iGB LIVE Wraps Up Its Amsterdam Event, Sets Sights on London

The iGB LIVE 2024 event, held at the RAI venue in Amsterdam from July 16^th to July 19^th, has come to a close, with organisers praising its success. 

The event brought together thousands of attendees and exhibitors from around the world, showcasing the vast scope and diversity of the gambling industry from casino sites, sport betting operators and software providers.

Breiman Munoz, the campaign manager, expressed his satisfaction with the turnout, stating that they were expecting 10,000 visitors over two days and that this year's event was larger than last year's. However, Munoz also announced that this would be the last iGB LIVE event held in Amsterdam, with the organisation moving to ExCel in London in July 2025. 

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iGBLive All Went To Plan 

Speaking about the great success of the iGB LIVE 2024 event, Breiman Munoz said, “This is a massive event for Europe; everything has gone to plan." 

"From a marketing standpoint, this campaign has felt right from start to finish. Everything we had planned for and predicted has materialised. The show is 30% bigger than last year." added Munoz.

"We've got a great group of people with a mixture of skills that have all contributed to this campaign.” 

On how the iGaming event has mitigated their carbon footprint, Munoz said, “We try to be as eco-friendly as possible. We use a lot of renewable energy both inside and outside of the venue. A lot of the materials for the stands are recyclable.” 

iGBLIVE will be coming to London in 2025. (Image: Alan Evans/Casinos.com)

The city of Amsterdam itself is a prime example of a community tackling climate change, with many delegates commuting to and from the event on bicycles or using shared transport. 

Gambling Charities Offered a Presence 

Charities focused on safer gambling and payment management were also present at the event, aiming to engage with industry representatives to improve player protection and address gambling-related issues. 

The Pulse theatre hosted numerous panel discussions featuring industry experts, covering topics such as cybercrime, SEO, appealing to younger audiences, and environmental, social, and governance (ESG) issues. 

The event highlighted the vast scope of the gambling industry, with representatives from around the world and a wide range of job sectors, including software development, hospitality, banking, web management, manufacturing, and more. 

Industry Experts Expressed Frustration of Constant Beating by Regulators 

Many exhibitors expressed frustration with constant regulatory pressure, feeling that it can lead to major employers leaving one region for another. They also expressed concerns about an increase in black market activity if they were to exit a region. Online cybercrime was another major concern for many exhibitors. 

Industry experts enjoying the expo. (Image: Alan Evans/Casinos.com)

Global Digital Pandemic Stranded Delegates 

Notably, Crowdstrike's technical issue caused a global digital pandemic that affected thousands of delegates. Fortunately, I was able to leave Amsterdam early enough to avoid the chaos. Many of the casinos.com delegates had to restructure their travel arrangements and try to find accommodation in Amsterdam.  

The ‘digital pandemic’ due to the Microsoft outage impacted airports, businesses and health organisations. The error saw the CEO of Crowdstrike, George Kurtz, watch his £3.4bn fortune plummet by £100k, with £9bn wiped off his company.  

iGBLive Move to London Is Good for UK Businesses 

Businesses and service providers in the UK are probably happy to hear that iGB LIVE will be moving to London in 2025. Given the success of this year's event in Amsterdam, next year's event in London is likely to be a must-visit for those in the industry. 

Munoz said: “This is the last show in Amsterdam, and we are moving to the ExCel in London in July 2025. We are sad to say goodbye to Amsterdam, as it has been so good to us.”