Bally’s CMO Optimistic in Tackling Unique Challenges for Company in 2025

_{Bally’s Corporation embraces technology and customer-focused strategies for 2025. (Image: Backyard Productions / Alamy)}

Michael A. Donovan, CMO of Bally’s Corporation, has painted a positive picture for the casino industry in 2025. 

The CMO was speaking in an interview with Tino Magnatta, host of Casino Update.

On the economic outlook and market momentum, Donovan said that the macroeconomy is performing well, with positive momentum expected leading into 2025. 

In answer to a question regarding the election of President Trump and the new administration, Donovan was optimistic that the new administration could boost capital spending and hiring, benefiting the overall economy and the business. 

Optimism for Year Ahead 

The CMO was also optimistic about the area of innovation in technology, particularly in the digital space. He said his company is integrating machine learning and data analytics to identify high-value customers, enhancing marketing strategies. 

Turning to competition and customer experience, Donovan said that the gaming industry is highly competitive, and the company’s focus is on delivering value and enhancing the hospitality aspect of the business.  

“Continuous improvements are being made to customer communication and marketing strategies across various channels.”  

Donovan made an observation on regional market differences, saying, “There are distinct differences between destination and regional markets, with some destination markets exceeding pre-COVID levels.” 

He went on to say that regional markets are performing better, but the business faces new competition in certain areas.  

Property’s Face Unique Challenges 

Making a comparison year on year for the company, last year (particularly in the early months) saw poor performance compared to expectations, but there was a recovery noted in Q4, which seems to carry into this year. 

Donovan said: “Each property faces unique challenges, so a strong on-ground team to navigate these nuances and address customer feedback is necessary.” 

Looking After the Whole Team 

Any company is only as good as the whole team. The CMO focused on positive recognition of the company's strong management team and staff's commitment to customer engagement and operational excellence. 

Although there was a sense of cautious optimism permeating the discussion, Donovan placed an emphasis on adapting to market conditions, leveraging technology, and focusing on customer experience as pivotal strategies moving forward.