Embracing the Future: Why AI Video Production Needs Improvement but Still Holds Promise

_{AI video production remains a work in progress. (Image: Courtesy of Regan George and, funnily enough, AI)}

In a 45-minute expert interview and discussion between Regan George of Black Camel Agency with Casinos.com, we explored the transformative role of AI in video production and marketing, especially when it comes to online casinos.

Regan George runs a creative agency and has recently posted on LinkedIn that AI video he shared was ‘rubbish.’ He showed examples of videos of sportspeople, and the results were indeed awful. What does that mean for the marketing department in the numerous casino industry offices around the world? 

We have already covered the way scammers use AI to dupe people out of cash. AI tools, such as OpenAI’s ChatGPT, have made it easier for scammers to create believable content, blurring the lines between authenticity and deceit.  

Regan believes AI has a long way to go before it reaches the quality of real video, but he believes that will happen sooner or later. He believes that the casino industry should not ignore AI. "We should embrace it, learn it and use it for the best purposes we can,’ he says.

His original post on LinkedIn had 728 comments and 1,848 reactions, mostly in agreement.

What Led a Creative to Criticise AI?

We began by asking Regan if he believed there would be a balance between AI-generated and traditional methods in video marketing. 

We asked if he could tell us about his experiences that led him to the conclusion that AI video was rubbish. Regan answered with an emphatic, “Absolutely.”

“I’ve been experimenting with AI video tools like Runway ML, hoping to find a faster, more cost-effective way to produce quality content. Unfortunately, what I discovered was quite underwhelming. 

"Many of my AI-generated videos looked worse than typical stock footage, and I realised that the quality just isn't there for serious commercial work yet. Eventually, AI will become more effective and efficient. 

"However, I feel for those traditional creatives who might get left behind if they don't adapt. Finding someone enthusiastic about exploring AI tools within your organisation is crucial for staying ahead."

Will Scepticism Be the Death of AI?

Given the overwhelming support for his comments on LinkedIn, we asked Regan if the sentiment within the creative community was shifting towards scepticism about AI video. 

Regan said he believed it was and gave the example of creatives starting to recognise the limitations of AI in video production. "While AI does shine when it comes to brainstorming ideas, scripts, and shot lists, it simply can't yet match the quality of traditional production. It's a shiny object right now, but not a practical solution for real projects."

How Will Casino Industry Regulators Rule on Use of AI?  

The casino industry is heavily regulated and as yet, AI is an unknown as far as marketing videos are concerned. We asked Regan if he anticipated regulatory concerns around AI in industries like iGaming and land-based casinos, where authenticity and truth in advertising are critical. 

He had no hesitation in answering, “Definitely. Regulatory bodies will need to step in as the distinction between what’s real and what’s artificially generated blurs. 

"The industry must navigate these grey areas carefully to maintain credibility with their audiences."

Traditional Versus AI, Who Wins?  

Regan has been collaborating with two different creative directors—one traditional and one very AI-focused. Given the pros and cons of AI, we asked Regan what practical advice he would give to his peers and Casinos.com in the marketing and creative space.

"That dichotomy is crucial. My traditional creative director can deliver quality work quickly, while the AI-focused one struggles to produce anything comparable in a timely manner." Regan says.

"For example, we did a recent project where using AI took more time and cost more than sourcing high-quality stock footage. We spent $500 on clips that were ready in two days instead."

The Customer Is King When It Comes to Content

Regan has a positive outlook towards AI and said that we should embrace the tools available but do so with caution. 

“Experiment with AI for idea generation and editing but recognise its current limitations in production. Always test how your audience responds—in the end, they determine what's effective."

Regan’s insights into AI are fascinating. From our conversation, it seems there’s a road ahead where both creative elements and technological advancements must coexist harmoniously. 

We asked him what specific areas he thought AI excels in right now. 

The creative marketing expert from New Zealand said, "Idea generation and scripting stages are areas where AI excels. It’s like having the best editor or creative partner on your side. 

"However, when it comes to production and especially in real-world scenarios—like capturing genuine human emotions or spontaneous moments—AI still falls short. 

"It’s fantastic for fantasy or fictional projects but struggles with authenticity in the real world."

Regan concluded by saying, "It's an exciting time, and while there's a long way to go, I'm eager to see how these tools will evolve and improve. We must continue to learn and adapt, blending the best of both worlds for future projects."