PlayUp Agrees To Deal for Eventual Indiana Online Casino Gaming

There aren’t any real money online casinos in Indiana yet, but PlayUp has positioned itself for when that happens in The Hoosier State.

The company announced an agreement to gain market access in Indiana for its iGaming products, if such online gaming is approved in the state. States currently offering online gaming are Pennsylvania, Connecticut, West Virginia, New Jersey, Michigan and Delaware. Those states plus Nevada also offer online poker.

PlayUp already has iGaming access in New Jersey, Pennsylvania and Iowa for iGaming via an agreement with Caesars, as well as sports betting arrangements in Iowa and Indiana.

”We’ve proven we can gain market share in the ultra-competitive sports betting landscape in New Jersey,” PlayUp’s U.S. Chairman, Dennis Drazin, said in a news release. “Once regulated, we will be ready to bring PlayUp to the iGaming market in Indiana, which we recognize as a monumental growth opportunity for our business.”

The deal comes thanks to PlayUp’s existing market access with Caesars Entertainment in Indiana. The Australia-based company agreed to its deal for iGaming in Iowa in October 2021. That state has also not approved of online casinos yet.

The path to online casino gaming in Indiana has hit some snags, so PlayUp will have to play the waiting game in the state.

The most recent attempt to legalize iGaming in the Indiana legislature came in the form of House Bills 1337 and 1356, but the proposals never made it out of committee in 2022.

HB 1337 would have cleared the way for licensed owners of riverboat casinos as well as permit holders at racetracks with slot machines (known as racinos) to add online gaming to their offerings. State Rep. Alan Morrison, a Republican representing District 42 (including Terre Haute and other areas along the Illinois border), proposed the legislation.

The other bill, HB 1356, would have set July as the starting point for such facilities to offer iGaming. A study done by the iDevelopment and Economic Association estimates that online casinos in Indiana would generate almost $500 million in extra revenue for the state over a five-year span.

This year’s proposals were the latest in a string of attempts to legalize iGaming in Indiana.

PlayUp’s global CEO, Daniel Simic, has said that “one platform” customer access is the goal, with the company offering sports betting, horse racing, iGaming and daily fantasy sports.

PlayUp operates in the United States, India and New Zealand as well as Australia.