Videoslots Limited: Dedicated to Improvement

_{Videoslots Limited is innovating the iGaming world with cutting-edge technology. (Image: Courtesy of Videoslots Limited)}

Sportsbook and online casino operator Videoslots Limited has been around since 2011, offering aficionados the chance to enjoy a plethora of iGaming entertainment via its sites at Videoslots.com, MrVegas.com, MegaRiches.com, DBet.com and Kungaslottet.se. 

The Malta-based enterprise was in the news last month after establishing the Immense Group AB holding company to handle the day-to-day operations of these five brands as it endeavors to remain atop the ultra-competitive world of iGaming.

Casinos.com spoke with the Chief Executive Officer for Immense Group AB, Jesper Kärrbrink, about the well-known company’s formation, its plans for the future and what he believes are some of the major challenges facing the industry.

Videoslots Limited began life nearly 14 years ago via the launch of the online casino at Videoslots.com before going on to launch several more sites, including, most recently, the United Kingdom-facing MegaRiches.com domain. Can you tell us a bit about the company’s formation and how it came to be a prominent player in the provision of iGaming entertainment?  

Videoslots Limited was established in 2011 with the clear vision of revolutionizing the online casino experience by offering players an unparalleled selection of games, innovative features and an exceptional user experience.

Founded by Alexander Stevendahl, the company aimed to create a platform that combined entertainment with transparency and responsible gaming. Alexander recognized there was a gap in the market for an online casino that prioritised player engagement through gamification and social interaction, which laid the foundation for what would become one of the most recognized brands in the iGaming industry. 

Since its inception, Videoslots Limited has adhered to a player-driven strategy and focused on delivering an extensive games library and cutting-edge features. 

The launch of Videoslots.com marked the beginning of this journey and this site quickly gained traction among players due to its user-friendly interface, comprehensive selection of games and strong emphasis on customer satisfaction. 

What were some of the most important milestones in your company’s initial rise up the iGaming industry?  

As our company grew, it achieved several significant milestones that solidified its position in the market, such as the 2015 release of our Battle of the Slots multiplayer gamification feature. This industry-first advance allows players to compete against each other in real-time tournaments. This unique social gaming experience distinguished the brand from competitors and reinforced its reputation for innovation. 

We also recognized the importance of regulatory compliance and market diversification very early and secured gaming licenses in key jurisdictions such as the United Kingdom, Sweden, Denmark, Malta and Italy. These strategic moves enabled the company to grow its reach while maintaining a commitment to responsible gaming practices.  

What were some of the other landmark moves your company made after it became more established? 

In July of 2020, Videoslots Limited expanded its portfolio with the launch of MrVegas.com, a brand designed to offer a more social and community-driven gaming experience. This marked a significant step in diversifying the company’s offerings while leveraging its proprietary technology platform. 

Videoslots Limited diversified its product range even further in the third quarter of 2021 by launching a proprietary sportsbook, seamlessly integrated into its existing platform. 

Then at the end of last year, we expanded even further into the sports betting vertical by debuting our DBet.com dedicated sportsbook brand in Sweden. Simultaneously, our sportsbook platform was upgraded to Altenar, enhancing its capabilities and user experience. 

We continued our growth trajectory more recently with the launch of MegasRiches.com, which is a domain specifically aimed at iGaming aficionados in the United Kingdom. This expansion aligns with the company’s strategic focus on growing its footprint in regulated jurisdictions and enhancing brand recognition.  

Throughout this entire time, what do you believe has been the most important driver of your company’s success? 

A cornerstone of our success has long been our proprietary gaming platform, which was developed entirely in-house. This platform offers scalability, flexibility and a seamless gaming experience, allowing the company to adapt to evolving market trends and regulatory requirements. 

Throughout its almost 14-year journey, Videoslots Limited has consistently focused on delivering an unparalleled gaming experience through innovation, regulatory compliance and customer-centric strategies. 

Its commitment to responsible gaming, technological excellence and market expansion has positioned the company as a key player in the global iGaming landscape. 

With a forward-looking approach and a dedication to continuous improvement, Videoslots Limited remains committed to pushing the boundaries of online casino entertainment and further expanding its presence in new and existing markets. 

Videoslots Limited recently consolidated its five brands under the operation of the new Immense Group AB holding company. Can you tell us about this move and why it was thought necessary?

The recent consolidation of Videoslots Limited’s five brands under the new Immense Group AB holding company was a strategic move aimed at strengthening our corporate identity and positioning the business for future growth. 

As our portfolio expanded with brands such as Videoslots.com, MrVegas.com, MegaRiches.com, and the newly-launched DBet.com, it became clear that a unified corporate structure was necessary to support our long-term ambitions and provide a clear strategic direction.

When you look around at the wider iGaming landscape, what do you believe sets the sites now operated by Immense Group AB apart from the competition?  

At Immense Group AB, we stand out in the highly competitive iGaming landscape by offering a unique blend of innovation, player-centric features and an unwavering commitment to responsible gaming. 

Our brands, including Videoslots.com and the newly launched sportsbook at DBet.com, provide an unparalleled experience that sets them apart from the competition in several key ways. 

We pride ourselves on offering the most extensive selection of games in the industry, as our platforms boast over 7,500 titles from more than 180 top-tier providers. This ensures players have access to an unrivaled variety of slots, table games, live casino experiences and sportsbook options. This vast games library ensures that our brands cater to every type of player. 

Innovation is at the heart of everything we do. We pioneered the ground-breaking Battle of Slots feature to revolutionize online slots by introducing real-time multiplayer tournaments where players can compete against each other. No other operator has successfully replicated this level of social engagement and gamification, making it a key differentiator for our brands. 

How do your sites demonstrate their commitment to responsible gaming? 

We take responsible gaming seriously with an array of tools designed to ensure player well-being. Features such as deposit limits, reality checks, self-exclusion options and the industry-leading MyRTP tool, which offers full transparency on return-to-player rates, empower players to enjoy gaming safely and responsibly. number. 

We are different because we put players first, offering the best games, unique gamification features, cutting-edge technology and exceptional service. 

Our brands under the Immense Group AB umbrella are now more than just online casinos; they are immersive entertainment experiences that redefine what it means to play online. 

Domains run by Immense Group AB are licensed by iGaming regulators for Malta, Italy, Sweden and the United Kingdom, as well as the Canadian province of Ontario. Why has the company gone for this multi-jurisdictional approach and does it have certification plans for any other territories?  

Immense Group AB’s decision to pursue a multi-jurisdictional licensing strategy stems from our commitment to sustainable growth, regulatory compliance and enhanced player trust. By securing licenses in key regulated markets such as Malta, Italy, Sweden, Ontario and the United Kingdom, we have positioned ourselves as a global leader in the iGaming industry, offering a secure and responsible gaming environment.  

This approach allows us to expand our reach, diversify revenue streams and mitigate risks associated with market fluctuations. 

Operating in multiple regulated jurisdictions provides us with greater market stability and ensures compliance with the highest industry standards. It also fosters long-term relationships with regulators and strengthens our reputation as a trustworthy operator. Looking ahead, Immense Group AB will continue to explore new opportunities in emerging regulated markets. 

Our focus remains on entering markets where we can provide a top-tier gaming experience while maintaining our commitment to regulatory excellence and player protection. 

By embracing a multi-faceted licensing strategy, we are building a foundation for sustainable growth and long-term success in the evolving iGaming landscape. 

What is your view on regulated iGaming jurisdictions versus those often viewed as ‘grey markets’? 

We have a laser-focused approach to expanding into regulated jurisdictions with licenses in key markets such as the United Kingdom, Sweden, Denmark, Malta, Italy, and Spain. This commitment to compliance not only enhances player trust but also positions us for sustainable growth in new and emerging regulated markets.  

Our revenue in 2024 was nearly 100% regulated, which is significantly higher compared to most of our competitors. 

Looking at the global world of iGaming, what do you believe are some of the technologies set to dramatically alter the face of remote gambling entertainment and why?  

In the short term, I believe artificial intelligence (AI) stands out as a definite game-changer, enhancing personalization, fraud detection and responsible gaming initiatives. 

AI-driven algorithms can analyze player behavior in real time, offering tailored promotions, optimizing game recommendations and identifying potential problem gambling patterns to create a safer and more engaging experience. 

Blockchain technology is another innovation poised to redefine iGaming. We have already seen the rise of crypto casinos. While these are often viewed as ‘pariahs’ by regulators, I believe that, when used correctly, blockchain technology could actually strengthen regulation by providing greater transparency, security and fairness. 

Decentralized ledgers can ensure provably fair gaming, such as in crash games, enhance trust within the industry and facilitate faster transactions using cryptocurrencies. 

Smart contracts could also streamline regulatory compliance by automating reporting and auditing processes. However, given that gaming regulation is still evolving, the primary focus should be on ensuring regulatory frameworks function effectively before blockchain integration is considered as a long-term solution. 

How does your firm view the potential opportunities offered by emerging technologies such as virtual reality and augmented reality? 

Virtual reality and augmented reality technologies promise to revolutionize the player experience by delivering immersive and interactive gaming environments that mimic the thrill of land-based casinos.

However, as exciting as this prospect is, it will not become mainstream until virtual reality and augmented reality hardware become more accessible and widely adopted. 

This shift is likely to take another five to ten years, considering how little attention products like Apple Vision and similar technologies currently receive.

Additionally, advancements in cloud gaming and 5G connectivity will enable seamless, high-quality gaming experiences across multiple devices, ensuring faster load times and reduced latency. This will allow operators to offer richer content and more complex gameplay mechanics without compromising performance. 

In conclusion, in the long term, artificial intelligence, blockchain, virtual reality, augmented reality and cloud gaming will be key drivers of innovation, shaping a more immersive, secure and personalized future for the iGaming industry.